Question 2

How does your media product represent particular social groups?

My product shows the stereotypical disillusioned, anti-establishment working class youth and this will connect with the youth of today with its semi-political message of complete apathy. This may alienate the Middle Classes however I believe that it may actually help due to a latent desire to rebel against their parents and their political and economic views.

The social group is the outcasts and people that aren’t actually interested in the personal lives of the members of the bands. The stereotype is of people that want to learn more about a very niche market and therefore they would read the magazine religiously and are therefore very interested in the music rather than the personal lives of the people in it. The people are probably about 15 to 23 based on the target demographic of the genre of music. They are normally slackers and they haven’t achieved much. Much like the punk music movement of the late 70’s its aimed at a much more working class population as it will appeal to them.

The offering of the prizes is rather limited due to the fact that it is probable that the people that follow these bands are rather dedicated to the band and its likely that they already know when and where their favorite are playing in their area so most promotional giveaways of any gigs would be pointless. The same goes for any band merchandise that may be a giveaway as this is most likely of the more indie or pop groups rather than the punk or garage rock groups.

The Mise-En-Scene is mostly limited to the costume of the artist for things such as the plug in his ear (a sign of rebelliousness) and the t-shirt that says “when pigs ride” implying another streak of rebelliousness contained within the music and also implying that the audience has no fondness of the police.