What
kind of media institution might distribute your media product and why?
I would like to be published by Bauer Media Group as it already has Kerrang! that focuses on the Heavier music and it would be useful for them to have a more diverse musical range that would appeal to a different audience, this would therefore give them the distinct advantage of them broadening their range and gaining a large monopoly of the industry. The benefits of being published by such a large company is the fact that it would be able to be marketed and plugged in their other established magazines as the similarity is enough to be recommended but the magazine is more specific and different enough to be a valid publication in its own right. This means they can effectively diversify within the rock music sound without straying too much from what they already know and therefore they can keep a somewhat similar style apart from being stripped back of all the garish, over the top features of their other publication.